GEO Optimizer — Install & First Audit

Getting Started

Get the toolkit installed and run your first GEO audit in under 5 minutes.

1. What You Need

Requirement	Version	Notes
Python	3.9+	python.org
git	any	git-scm.com
Website	—	Must be publicly accessible via HTTPS

Check your Python version:

python3 --version

2. Install

One-liner (recommended):

curl -sSL https://raw.githubusercontent.com/auriti-labs/geo-optimizer-skill/main/install.sh | bash

This script:

Clones the repo to ~/geo-optimizer-skill
Creates a Python virtual environment at ~/geo-optimizer-skill/.venv
Installs dependencies (requests, beautifulsoup4, lxml) into the venv
Creates a ./geo wrapper script that activates the venv automatically before running any script

You never need to activate the venv manually — ./geo handles it.

Custom install path? The --dir flag cannot be used with curl | bash (the flag is intercepted by bash, not the script). Download first, then pass the flag:
Terminal window
curl -sSL https://raw.githubusercontent.com/auriti-labs/geo-optimizer-skill/main/install.sh -o install.sh
bash install.sh --dir /custom/path

Manual alternative (if you prefer to inspect first):

git clone https://github.com/auriti-labs/geo-optimizer-skill.git ~/geo-optimizer-skill
cd ~/geo-optimizer-skill
bash install.sh

Update anytime:

bash ~/geo-optimizer-skill/update.sh

3. Your First Audit

cd ~/geo-optimizer-skill
geo audit --url https://yoursite.com

That’s it. The script fetches your homepage, robots.txt, and checks for /llms.txt, JSON-LD schema, meta tags, and content signals.

4. Reading the Output

The audit output is divided into 8 scored categories plus bonus checks and a final score.

The 8 categories are: Robots.txt (18pt), llms.txt (18pt), Schema JSON-LD (16pt), Meta Tags (14pt), Content Quality (12pt), Brand & Entity (10pt), Signals (6pt), AI Discovery (6pt).

Each section shows what passed and what’s missing:

▸ ROBOTS.TXT ─────────────────────────── 5 / 18
  ✅ robots.txt found
  ❌ OAI-SearchBot   MISSING   ← critical
  ❌ ClaudeBot        MISSING   ← critical

▸ LLMS.TXT ───────────────────────────── 0 / 18
  ❌ Not found at https://yoursite.com/llms.txt

▸ SCHEMA JSON-LD ─────────────────────── 4 / 16
  ✅ WebSite schema
  ❌ FAQPage schema missing
  ❌ Organization schema missing

▸ META TAGS ──────────────────────────── 14 / 14
  ✅ Title · Meta description · Canonical · OG tags

▸ CONTENT QUALITY ────────────────────── 5 / 12
  ✅ 12 headings · H2+H3 hierarchy
  ❌ 1 statistic (target: 5+) · 0 external citations

▸ BRAND & ENTITY ─────────────────────── 3 / 10
  ✅ Brand name coherent
  ❌ No sameAs Knowledge Graph links

▸ SIGNALS ────────────────────────────── 3 / 6
  ✅ <html lang="en">
  ❌ No RSS/Atom feed

▸ AI DISCOVERY ───────────────────────── 0 / 6
  ❌ No AI discovery endpoints

──────────────────────────────────────────────────────────
  GEO SCORE   [████████░░░░░░░░░░░░]   34 / 100   ❌ CRITICAL
──────────────────────────────────────────────────────────

Score bands: 0–35 Critical · 36–67 Foundation · 68–85 Good · 86–100 Excellent

5. What to Fix First

Follow this priority order — each step has the highest ROI before moving to the next:

robots.txt — Add all 27 AI bots. Takes 5 minutes. Affects whether bots can crawl you at all. → AI Bots Reference
llms.txt — Generate it from your sitemap. Takes 2 minutes. → Generating llms.txt
Schema — Add WebSite, Organization, FAQPage, Article. → Schema Injector
Brand & Entity — Add sameAs KG links, about/contact pages. → Scoring Rubric
AI Discovery — Generate ai.txt and /ai/*.json endpoints. Use geo fix to auto-generate.
Content — Add statistics, external citations, expert quotes. → 47 GEO Methods

6. Update

bash ~/geo-optimizer-skill/update.sh

Pulls the latest commits, updates dependencies, and keeps your ./geo wrapper intact.