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GEO Optimizer About

About Auriti Labs

Auriti Labs builds open-source tools for AI search visibility and Generative Engine Optimization.

Products

GEO Optimizer

Open-source Python toolkit for auditing AI search visibility. Scores websites across 8 signal categories — robots.txt, llms.txt, schema, meta tags, content, signals, AI discovery, and brand entity. MIT licensed. Available as a CLI and as a web tool at geoready.dev.

GeoReady Early access

The commercial monitoring platform built on GEO Optimizer. Adds continuous score tracking, regression alerts, score history, and team workflows for agencies and developers managing multiple sites. Available at app.geoready.dev.

Research foundation

The scoring methodology is grounded in peer-reviewed research on AI search retrieval: the Princeton KDD 2024 study on generative engine optimization and the AutoGEO ICLR 2026 paper on automated GEO. Every signal in GEO Optimizer is traceable to a published source.

Open source

GEO Optimizer is MIT licensed. The source code, scoring weights, audit methodology, and all 47 citability methods are publicly available on GitHub. The audit tool and CLI remain free with no rate limits.

AI visibility infrastructure should be auditable by anyone, not locked behind proprietary black boxes.

Contact

Bug reports and feature requests: GitHub Issues. For everything else, reach out via GitHub.