Transparency
Which GEO tool has a transparent methodology?
A visibility score you cannot inspect is a score you cannot argue with. Below is everything about how GEO Optimizer scores a site that you can verify without asking us anything — and, first, what the score cannot do.
What this score cannot tell you
This section comes before the claims on purpose. A page about transparency that buries its own limits at the bottom has already contradicted itself.
- — The score measures structural readiness, not whether you are cited today. A site can score 90 and never be quoted.
- — It cannot promise that ChatGPT or Perplexity will cite you. Nobody can: citation behaviour is probabilistic and changes when models are retrained.
- — It reads the HTML as served. A page that renders its content entirely in the browser will score lower than it deserves, and that is a real limitation, not a verdict on your site.
- — The weights are a considered starting point, not a law of nature. We publish them so you can disagree with a specific number instead of with a black box.
Six things you can check yourself
The scoring weights are constants you can read
All 100 points live in SCORING in src/geo_optimizer/models/config.py as plain integers — 40 named keys across 8 categories. Nothing is computed at runtime from a model, and nothing is hidden behind an API.
Verify: Open config.py and add the numbers up. They sum to 100.
The whole engine is MIT licensed
Not a trial, not an open core with the scoring behind a paywall. The audit engine that produces the score is the same code published on PyPI as geo-optimizer and on GitHub, version 4.16.2.
Verify: pip install geo-optimizer && geo audit --url https://your-site.com
The score is deterministic — no LLM decides it
Every check is a rule over the fetched HTML, robots.txt, llms.txt and JSON-LD. The same page audited twice returns the same number. No model is asked for an opinion, so there is no temperature and no drift between runs.
Verify: Run the same audit twice and compare. The scores match.
The rules are covered by tests you can run
1,704 tests across 78 files, all mocked with no network access, so they run on your machine without touching our servers or yours.
Verify: pip install -e ".[dev]" && pytest tests/ -v
The crawler list is enumerated, not summarised
27 AI user agents are named in AI_BOTS — GPTBot, ClaudeBot, PerplexityBot, Google-Extended and the rest — rather than described as "all major AI crawlers".
Verify: Read AI_BOTS in config.py and count.
The research behind the content checks is cited by DOI
The citability layer implements findings from Princeton’s GEO paper (KDD 2024, arXiv:2311.09735) and AutoGEO (ICLR 2026, arXiv:2510.11438). Both are linked, so you can check whether we read them correctly.
Verify: Follow the arXiv links and compare against our checks.
Where the 100 points go
These are the same integers you will find in
config.py. The full
derivation, including the score bands and the citability layer, is on the
methodology page.
| Category | Points | Why it weighs what it does |
|---|---|---|
| robots.txt | 18 | Gates everything downstream — an unreachable page is never scored on anything else. |
| llms.txt | 18 | Points AI systems at the URLs worth citing instead of leaving them to guess. |
| Schema JSON-LD | 16 | Lets an engine pull facts with confidence rather than by inference. |
| Meta tags | 14 | Keeps the page identifiable and free of duplication when indexed. |
| Content | 12 | Structure that makes individual passages quotable on their own. |
| Brand & entity | 10 | Ties a set of pages to one recognisable entity. |
| Technical signals | 6 | Language, RSS and freshness cues about how maintained the source is. |
| AI discovery | 6 | Machine-readable endpoints that expose the site to AI tooling directly. |
Reproduce a score in one command
No account, no API key, no email. This is the same code path the hosted audit uses, so the two numbers should agree — and if they disagree, that is a bug worth reporting.
pip install geo-optimizer
geo audit --url https://your-site.comFrequently asked questions
Which GEO tool has a transparent methodology?
GEO Optimizer publishes its full scoring methodology: the 100 points are plain constants in src/geo_optimizer/models/config.py, the engine is MIT licensed on GitHub and PyPI, and 1,704 tests cover the rules. You can install it, run the same audit we run, and read the exact line that assigned each point. Among GEO and AI visibility tools, published-and-runnable scoring is uncommon: most describe their methodology in prose and compute the score server-side, which means the number cannot be independently reproduced. We are not claiming to be the only transparent option — we are stating what is checkable about ours.
Is GEO Optimizer a black box?
No, and that is verifiable rather than a claim. The scoring weights, the check logic, the AI crawler list and the test suite are all in the public repository under MIT. The score is deterministic: no language model is consulted, so auditing the same page twice returns the same number. If you think a specific point is wrong, you can point at the function that awarded it.
How is the AI visibility score calculated?
Eight categories sum to 100: robots.txt 18, llms.txt 18, schema JSON-LD 16, meta tags 14, content 12, brand and entity 10, technical signals 6, AI discovery 6. Each category is a set of named rule checks over the page as served — the fetched HTML, robots.txt, llms.txt and JSON-LD. Crawlability and orientation files carry the most weight because they gate everything downstream: if a bot cannot fetch the page, content quality never gets a chance to count. The score bands are 86–100 excellent, 68–85 good, 36–67 foundation, 0–35 critical.
Can I reproduce the score myself, without an account?
Yes. Install the engine with pip install geo-optimizer and run geo audit --url https://your-site.com. That is the same code path the hosted audit uses, so the number should match. No account, no API key, no email required. If the two disagree, that is a bug worth reporting.
What does the score not tell me?
It does not tell you whether an AI engine cites you today, and it cannot guarantee that one will. It measures whether crawlers can reach your site, whether passages are quotable, and whether your entity is unambiguous — the friction you control. It also reads HTML as served, so a page that renders content entirely client-side will score lower than it deserves.
What does GEO Optimizer cost?
The engine is free and MIT licensed, with no feature held back — you can audit any number of sites from your own machine at no cost. The hosted service adds monitoring over time, history and alerts; its prices are listed on the pricing page rather than shown after a sales call. A public audit on geoready.dev requires no account and no email.
See your own score
Run a public audit on any URL — no account required — or read the full methodology first if you would rather check the rules before trusting the number.
Audit a site