Organization & sameAs Schema: Building Entity Authority for LLMs

An AI system trying to confirm who's behind a piece of content can't click around your social profiles the way a human would. The sameAs property gives it that connection directly, in a format built for exactly this.

The structure

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Company",
  "url": "https://example.com",
  "sameAs": [
    "https://www.linkedin.com/company/example",
    "https://x.com/example",
    "https://www.wikidata.org/wiki/Q000000",
    "https://www.g2.com/products/example"
  ]
}

What belongs in the array

Only profiles that are unambiguously the same entity: official social accounts, a Wikipedia or Wikidata entry if one exists, Crunchbase, and claimed review platform profiles like G2 or Trustpilot. Every link should be something you'd be comfortable calling authoritative about yourself.

Naming consistency still matters separately

sameAs links still add value even with minor naming variation across platforms, but they work best alongside consistent naming — see our broader guide on building entity authority for that side of the picture.

Where this fits

This is one entity-resolution piece of a broader implementation — see our complete schema markup guide and our practical playbook for appearing in ChatGPT and Perplexity .